Q4.11 How can a shift from car use to other modes of transport be achieved?

The modes other than the car must more more attractive options than the car. Thsi will mean quality provision for walkers, cyclists and public transport users, keeping car parking to a minimum and restraining car traffic with fiscal and other measures. In addition a major marketing campaign is needed to raise awreness of non-car alternatives.

Banning cars from the roads!

No matter how much the highway management organisations try to shift people from car use, there is still an innate desire for those who own cars to use these vehicles to get from A to B. A multi-stage journey (A -> B -> C -> D -> . . .) is not possible at a reasonable cost by public transport, especially when having to carry shopping/goods, etc, and the time taken by public transport to get around in waiting for transport to arrive and serve other passengers makes journey times excessive.

It can't. My car goes from where I want to start my journey to where I want to finish, at any time of any day, carrying as many personal possessions as I require. It is safer, cheaper, convenient and far more comfortable than public transport.

The current and future cost of fuel and improvements to public transport.

The current and future cost of fuel and improvements to public transport.

You must "counter" the anti lobby. Looking at the "Leigh Times" there is a noisy campaign starting.

the park and ride scheme is a very good idea. if it is frequent and cheap with a bus lane to ensure speed, people will use it.

perhaps other schemes should be looked at in other towns first.

Arriva would be keen to work with both local authorities to develop higher quality services to serve new developments at the airport.

Good design of passenger terminal facilities and access roads for buses will be essential to ensure that such quality standards can be achieved.

All parties would need to work together to ensure that marketing and service information is clear, concise and easily available.

providing expanded public transport links (i.e train and bus).

Car sharing, and out-of-town park and ride should be developed (by the A127/AA130 Junctions?) ideally with public transport included in the cost.
Cycling needs to be encouraged; new cycle friendly cycle routes are the way to do this.
Bus travel to be encouraged, perhaps with free travel funded through council taxes and businesses?

Bring in congestion charge for non residents and subsidies for rail fares. C charge from just before Rayleigh, Thundersley, Battlesbridge.
Use trams like in Croydon, from just before Rayleigh, Hadleigh this will become an attraction for tourists as it is in Blackpool.

Whilst I appreciate the car cannot be excluded and there should be no congestion charge, offering subsidised local transport, funded by some of the profits from the airport and the councils, should make it cheaper! Why not an underground for Essex, to link town centres - (e.g. Southend - Rayleigh, Chelmsford - Southend)

The growth of the airport and the expansion of the adjoining employment areas, promoted by Scenario 3, will need to be supported by improvements to the public transport facilities. This should provide an opportunity to develop a transport interchange at the airport that includes "Park and Ride" that will support the airport passengers and the local employment areas. The improved transport infrastructure and facilities would help in achieving modal from private car.

Other Scenarios are unlikely result in a major investment in the transport infrastructure that will contribute to any modal shift.

Subsidised public transport, better public transport and better cycle ways.

better public transport and cheaper fares

Southend Airport and Environs Joint Area Action Plan consultation (JAAP)

Response from Hilary Davison

2.1 Are the assets of the JAAP area fully reported and understood?
No. Rochford Hundred Golf Course And Rochford Tennis Club are not recorded

2.2 Are there any important assets missing from the assessment?
No

3.1 Do you agree with the overall vision for the JAAP?
Yes

3.2 Do the objectives set out cover the key requirements from the area?
Yes But with following amendments
b) Insert local regional after thriving
c) add to end are in place before any expansion of the airport and other areas of the JAAP.
d) remove whether; change or for and

3.3 Are there any other objectives that might help to guide the selection of the preferred option/options and JAAP?
Major public and private transport infrastructure improvements
To protect & enhance biodiversity issues within the area covered and those outside that may be affected by the JAAP area

4.1 What do you see as the role of London Southend Airport in the future?
1. Provide air transport and aviation related industries
2. To secure regeneration to enable it to reach its potential to function as a local regional airport (SBC Core Strategy, Objective SO11)
More on Newquay model expending to Norwich model with required infrastructure. Catering for the niche UK market bringing more passengers in and out and increasing the tourist market.Destinations to N & Central Europe. Thereafter look to northern and central continent, CI and Ireland targeting 'short break market'
3. Act as a driver for the economy

4.2 How can the airport best be developed to drive and support the local economy?
Airport expansion along with economic/business improvements work best as a package. It should be consequential to, and not specifically be the driver.

4.3 What role should the JAAP play in supporting wider employment growth in the sub-region?
JAAP to act as facilitator for both authorities to work together for the regeneration of the area

4.4 Is the area suitable for significant growth in employment?
Yes - But must consider whether growth in employment will create added vehicle movements & therefore an increase in air pollution & road congestion.
Major trunk road improvements vital

4.5 Will the area be attractive to investors?
Yes, if high or medium airport growth options are chosen; if leisure acvtivities are included and better tranportation is in place.

4.6 Are there additional options to consider?
Yes probable detrimental effect of relocation of existing businesses from other business parks in the vicinity causing displacement of labour and run down of other sites e.g. Progress Road, Purdeys Way and Sutton Road

4.7 Should the Green Belt be considered for revision? If so, how should it be revised?
Only the green belt within the airport perimeter should be revised and then only in accordance with airport expansion and safety issues The Area ii(a) should be considered for use for permitted expansion of Aviation Way Business Park (i.e.10acres[4.05h) only) within Green Belt Area as is the Old Brickworks
OR that only those areas be taken out of Green Belt designation

4.8 What enhancements to the environment and amenity of the area should be made? What are the priority areas?
General recreational enhancements for all the population, such as a Nature Park. To be funded out of Developers Contributions and Country Park be extended to take in all Green Belt land between Southend & Rochford
(2) Extra care and vigilance to prevent industrial waste polluting Eastwood Brook. This has been a problem in the past and probably will after expansion of industrial area

4.9 What do you see as the greatest potential impact of development in the JAAP and how can it be mitigated?
Carbon and aviation fuel emissions and noise pollution - Create a 20 year airport expansion plan with improved transportation included.
Have proper consultations with fixed based operators
Mitigation by restricting the types of aircraft used and restricting night flying

4.10 What do you consider to be the transport priorities for the JAAP?
Firstly, identify the cachment area targeted for airport passengers and the other component parts of the JAAP area and consider the new and improved roads required.
There is no conceivable answer to road improvements for the maximum number of passenger numbers considered in the JAAP
Road linkage to central Southend and to the west to be put in place before airport developments take place
As the number of passengers increases then consideration given to extra trains specifically for Southend Airport to and from London.

4.11 How can a shift from car use to other modes of transport be achieved?
Implementation of a travel plan for airport staff and businesses on the airport Park and Rde schemes with shuttle buses to/from the airport
Expensive parking fees at the airport and surrounding roads (with residents' permits)
Much improved local bus services to/from all local areas.

4.12 Do you agree with the proposed areas for change?
No

4.13 Are there any areas that should be added or removed? Why?
Remove
(ii) Agricultural land north of Aviation Way Business Park except :i (old brickworks)
ii(a) (10acres actually on the north side of Aviation Way itself, for limited development only)
iic (buffer zone)
(v) Agricultural land south of airport boundary, currently cricket pitch, agricultural land and private allotments, unless reserved for recreational purposes

5.1 Which is your preferred scenario for the future of the Southend Airport area
Replace with Medium Growth 2b Aviation Cluster

5.2 How could your preferred scenario be further enhanced?
By not revising any Green Belt except what lies within the airport boundary and i + iia + iic
A better mix of leisure inc. theme parks, office and light engineering

5.3 Are there any other scenarios which you feel have not been considered? Expansion of Maintenance, Repair and Overhaul operations within area (iii) Land at end of Aviation Way
2. Accept that the prevailing road and rail infrastructure is inadequate and cannot easily be enhanced to accommodate an international airport.
Look at a regional airport on the lines of Newquay initially and engage with fixed based operators to plot the way forward with an agreed plan over say 20 years
Ensure that the plan covers both inward and outward passengers to support local needs in air travel requirements and as part of the promotion of Southend and its locality for the tourist industry

Do not think any achievable shift will be enough to alieviate the already heavy traffic. If trying to shift, then perhaps the introduction of a bus lane along the a127. Increased bus routes round the area, made obvious to local residents (via leaflets), with clear and cheap pricing scheme. A possible bus lane could be shared with commercial vehicles and take up one of the exsisting lanes. As any expansion would affect residential property.