2. Rochford in context

Overall the Area Action Plan well represents the above ground heritage assets within the town centre, including the listed buildings which are discussed within the context of the layout of the historic town. However, the below ground historic environment assets are not identified in the document. To ensure that all elements of the historic environment are appropriately represented within the Area Action Plan, alterations should be made to the text as follows,

Section 2.2, paragraph 1, 'Historical evolution and Conservation Area' - the paragraph should be extended by inclusion of new additional text, to read,
'Archaeological deposits relating to the development of the medieval and post medieval town are likely to survive in particular around the central Market Square and its axial road system as described above. All new development should incorporate a mitigation strategy for the preservation and/recording of such deposits.'

1) Whilst the plan Rochford Town Centre is in itself commendable, it is insular in terms of the District Core Strategy.

2) Insufficient attention has been paid to recent changes in legislation - population explosion effects and government direction made by the minister for communities and local government.

3) Approach roads - Hall Road - Ashingdon Road, Southend Road should be considered as needing attention as part of the culture, character and heritage of the town.

4) Attention to flooding - still a 'hot potato'.

5) Duty of care? - Fitness for purpose?
Statutory duty.
Definition of sound - everything must be heard - has good condition, and sustainable.