1. Introduction
These representations are submitted by Wood Group UK Ltd (Wood) on behalf of Bloor Homes Ltd.
⚫ Section 2 provides a summary response to the Spatial Options consultation,
specifically in support the ‘Potential Cross-Boundary Opportunity’ east of Wickford,
explaining why the site should be part of whichever Strategy Option is taken forward
as it performs so well.
⚫ Section 3 sets out further detailed justification for a strategic land allocation to the
east of Wickford - centred on the release of sites CFS222 and CFS239 from the Green
Belt and improvements to remaining Green Belt in this area1
- in the context of
national Green Belt policy, sustainability, limited harm and the Council’s evidence base.
⚫ Section 4 explains the specific opportunities and benefits associated with a strategic
land allocation east of Wickford, supported by a concept masterplan and proposed
revision to the Green Belt boundary. This is intended to aid understanding of the
significant potential of this location.
⚫ Section 5 provides answers to the specific questions identified in the consultation
document.

2. Summary
A strategic site allocation to the east of Wickford has such significant credentials in sustainability
and Green Belt terms that it should be allocated as a strategic site whichever Strategy Option is
taken forward - the allocation could be central to Strategy Options 2, 3 or 4. Option 1 (urban
intensification) is unsound given that it does not meet the district’s housing needs and would not
constitute a positively prepared plan.
The size and status of Wickford as essentially a Tier 1 settlement equivalent to Rayleigh at the top
of Rochford’s settlement hierarchy means that this is where development should be focussed.
Wickford is a highly sustainable location for growth and development. It has a range of services,
two secondary schools, strategic employment, retail and a recently upgraded railway station
providing trains to London Liverpool Street. This is all within close proximity to land east of Wickford, which adjoins Wickford Business Park, lies on the A129 high frequency public transport
corridor and is just a 15-minute bus/cycle journey to the railway station and town centre.
In Green Belt terms the ‘exceptional circumstances’ for reviewing boundaries required by NPPF140
are evidenced and justified by the lack of available land outside the Green Belt to meet the district’s
needs through to 2040. When reviewing Green Belt boundaries, the promotion of sustainable
patterns of development and use of previously developed land or sites well-served by public
transport are policy requirements (NPPF142) which the site supports given the sustainability
credentials outlined above. The extent of land controlled by Bloor in this location also provides
the opportunity for compensatory improvements to the remaining Green Belt, through the
provision of new/enhanced sports pitches, biodiversity net-gain and improvements to
walking/cycle links (also NPPF142).
Land east of Wickford is well-related to the urban edge, is visually well-contained, already contains
urbanising influences and has the long term robust boundary of the A130. The presence of the
A130 as such a strong recognisable physical barrier - central to defining Green Belt boundaries
through plan-making under NPPF143(f) - is a particular advantage that other strategic Green Belt
locations in Rochford district do not have (for example, in contrast, there is no such significant and
defensible barrier for development sites centred on Strategy Option 3b, north of Southend).
Release of land east of Wickford will therefore not result in urban sprawl, nor lead to neighbouring
towns merging or encroachment into the countryside. In Green Belt terms land east of Wickford is
a unique opportunity and the best performing strategic location for Green Belt land release,
resulting in the least harm.
From a landscape and heritage perspective it also one of the best performing strategic locations
assessed as part of the Spatial Options consultation (again, in contrast, Strategy Option 3b is in
proximity to designated heritage assets and in an area with low landscape capacity to
accommodate new development). It also an area of lower landscape sensitivity when compared
with other options.
As illustrated on the accompanying plans (Appendix A), a strategic site allocation east of Wickford
can deliver around 1,500 new homes and employment at a scale which supports the delivery of
new community infrastructure, including a primary school and new local centre (convenience retail
and other community facilities). An allocation here would reduce the pressure on other
communities in Rochford district.
In terms of delivery, the land is all under the single control of Bloor Homes, a 5* housebuilder
committed to working with Rochford District Council, the local community and key stakeholders to
realise the opportunities presented by this important opportunity.

3. Justification for a strategic land allocation /
cross boundary opportunity east of Wickford
3.1 Green Belt
NPPF Green Belt Policy
Exceptional circumstances (NPPF140)
The case for exceptional circumstances for Green Belt land release in Rochford – as required by
NPPF140 - is established under Strategy Options 2 and 3. As recognised on page 29 of the Spatial
Options, Strategy Option 1 (urban intensification), predicated on no Green Belt land release, will
not meet Rochford’s growth needs, and is therefore unlikely to be considered sound, being not
positively prepared. Green Belt land is needed. The question is where the best locations are to do
so whilst limiting the overall harm to the Green Belt and with respect to the requirements of
NPPF142 and NPPF143 in particular.
Promoting sustainable patterns of development and giving first consideration to land which has
been previously-developed ‘and/or’ is well-served by public transport (NPPF142)
Wickford is rightly recognised as equivalent to a Tier 1 settlement2
– i.e. the top of the settlement
hierarchy alongside Rayleigh. It has two secondary schools, strategic employment and retail, with
Wickford railway station - recently subject to a £4m package of improvements – providing trains
into London Liverpool Street.
Land east of Wickford is highly sustainable, as supported by the Council’s evidence base, including
the Complete Communities Topic Paper. As shown on Figure 4 of this topic paper the site adjoins
frequent public transport (more than 4 services per hour), with bus stops to the north west
(Southend Road roundabout3
), east (A129/Old London Road) and west (Hodgson Way). As part of
a strategic site allocation there is the potential to route a bus into the site and enhance
accessibility.
As supported by the Site Appraisal Paper all key facilities are nearby, including secondary school
(Beachamps High), local shops and Post Office (centred around the junction of Southend
Road/Fanton Walk/Bruce Grove), healthcare (Shotgate Surgery), jobs and employment (at
Dollymans Farm, Wickford Business Park & Fanton Hall Farm). Furthermore, the site is well-located
in proximity to extensive areas of open space, including sports pitches at The Warren, Rayleigh FC
Boys & Girls, Chichester Ground Football Pitches and Shotgate Park (with respect to the Site
Appraisal Paper, the site should at least score ‘4’ given proximity within 400-800 metres). Land
east of Wickford is just a 15-minute bus/cycle journey from the railway station and the town centre.

Promoting sustainable patterns of development in NPPF Green Belt terms therefore means
directing a significant share of new growth and development towards Wickford, whichever Strategy
Option of 2, 3 or 4 is pursued.
The site is already part brownfield and part developed with clear urbanising influences - as
acknowledged in the Site Appraisal Paper - encompassing one of the district’s twelve ‘informal
employment areas’ (Economy & Skills Topic Paper) as well as an existing dwelling and curtilage at
Dollymans Farm.
A particular benefit in terms of sustainable patterns of development is the ability to provide a scale
of development which supports additional infrastructure and investment, with the 1,500 homes at a
level which sustains provision of a new primary school, as well as supporting facilities including a
local centre, which alongside existing and enhanced public transport all helps to create a truly
‘walkable’ neighbourhood. The ability for strategic allocations to deliver infrastructure
improvements is identified in the Spatial Options Document, supporting Strategy Options Topic
Paper and the Interim Integrated Impact Assessment IIA4
. This will also be a sustainability benefit to
the existing area – including users of Wickford Business Park and neighbouring residential areas.
This would support the intentions of Strategy Options 2, 3 and 4 whereby the ability to fund and
deliver new infrastructure is identified as a clear opportunity.
Delivering compensatory improvements to the environmental quality and accessibility of the
remaining Green Belt land (NPPF142)
Compensatory improvements to the environmental quality and accessibility of the remaining Green
Belt - another key objective of NPPF142 - could also be secured given the extent of land within
Bloor Homes’ control (e.g. around CFS223, 226, 227, 230 & 238). Improvements could include a
combination of enhanced green infrastructure connectivity, new recreational routes for walking and
cycling and additional playing fields/sports provision. This would also align with NPPG002 (Green
Belt - Reference ID: 64-002-20190722) in terms of the range of compensatory improvements. By
tying such improvements in with the allocation and future planning permission, this would also be
deliverable in the context of NPPG003 (Reference ID: 64-003-20190722) and can be secured via the
S106 process.

Defining a clear Green Belt boundary (NPPF143(f))
The A130 is a significant clear physical feature and long term permanent boundary to the east of
Wickford which would form a logical defensible boundary which is capable of enduring beyond the
plan period. In this regard land east of Wickford is a unique opportunity – with no other strategic
locations having such a significant and robust Green Belt boundary, in combination with
accessibility, sustainability and suitability (being of lower environmental value).
The Council’s Green Belt Study (Assessment Area AA01 / Sites 222, 239, 238 & 223)
Against the fundamental purpose of the Green Belt – to prevent urban sprawl (NPPF137) – the
Green Belt Study rightly recognises that the area makes a weak contribution. Surprisingly it then
identifies a ‘High’ harm impact score which then follows through into the Site Appraisal Paper.

This appears predicated on the conclusion that the area makes a ‘strong contribution’ to
preventing encroachment on the countryside. However, the assessment is flawed because it fails to
reflect the existing urbanising influences in the area, incorrectly stating that the area is
undeveloped. The presence and extent of ‘urbanising land uses and features that could diminish
openness or compromise the rural character of the countryside’ are identified as key factors in the
Green Belt Study’s own methodology (2.46, 2.477, 2.50 and 2.53) but then disregarded in the
assessment of Parcel 1/AA01. Examples of the urbanising features on the site are illustrated on the
photographs presented at Figure 2. Urbanising influences include the employment areas at
Dollymans Farm (note: non-agricultural uses), and residential use at Dollymans Farm itself, as well
Fanton Hall employment area to the south east. The presence of the A129 and A130, pylons,
employment distribution infrastructure and railway line are also urbanising influences.
Furthermore, the assessment of encroachment and wider performance of the land in this area in
terms of Green Belt purposes then fails to reflect the role of strong physical boundaries, i.e. the
A130 in this case. The dictionary definition of encroachment concerns a gradual advance beyond
usual or ‘acceptable limits’ – the acceptable limit in this case being the A130. This should be a
fundamental consideration as part of the assessment and at present is a significant omission in the
study’s methodology and in the appraisal of Parcel 1/AA01. The assessment should be revised to
conclude a weak contribution to this Green Belt purpose.
In reality, and as explained earlier in this section this is a unique and strongly performing Green
Belt site because it is so well-related to the existing urban edge, already contains urbanising
influences, is visually well-contained and has such a strong boundary in the A130 that other
strategic development locations do not have. It is the best option with the least level of harm to
the Green Belt particularly with regard to the fundamental policy aim of the NPPF in preventing
urban sprawl.
Revised scoring for Parcel 01 (from the Stage 1 Assessment) and Parcel AA01 (from the Stage 2
Assessment) is therefore presented in Figure 3. It is concluded that the overall contribution to
Green Belt purposes is weak and the harm of release reduces to low-moderate. This should then
be coupled with the site’s sustainable development credentials.

Wider local plan evidence base: Site Appraisal Paper – Land East of Wickford
The Site Appraisal Paper identifies all land within Bloor Home’s control in this location as
deliverable within 5-years subject to policy, encompassing sites CFS222, CFS239, CFS238, CFS223
and CFS226. The Site Appraisal Paper shows how well-located the area is in landscape terms, lying
outside of the more sensitive landscapes in the district. Informed by the findings of the Landscape
Character, Sensitivity and Capacity Study identifies land east of Wickford as lying within a ‘LowMedium’ landscape sensitivity and ‘Medium-High’ landscape capacity to accommodate
development. The main development sites comprising CFS222 and CFS239 are also unaffected by
designated heritage assets, unlike other strategic development areas assessed in the District.
These sites all perform well in terms of accessibility given proximity to high frequency public transport on the A129 and access to facilities and services. However, there is an inaccuracy in the
scoring with respect to access to open spaces. This does not reflect the latest position on the ground, whereby the sites are very well-located in proximity to extensive areas of open space,
including sports pitches at The Warren, Rayleigh FC Boys & Girls, Chichester Ground Football
Pitches as well as Shotgate Park. The scoring for CFS222 and CFS239 should be increased from ‘1’
to ‘4’ given the extent of open space provision already within 400-800m.
In terms of access to public transport, whilst accessibility to high frequency bus routes is
recognised, the scoring for CFS222 does not yet reflect the ability to deliver
enhancements/improvements as a central part of any development scheme. In reality CFS239 –
which scores well with a ‘4’ given that it abuts the A129 and is within 400 metres of bus stops at
Southend Road roundabout – would form part of the single comprehensive allocation which aligns
with the masterplan enclosed at Appendix A. The masterplan reflects the ability for a bus to route
in and out of the scheme in order that new homes would be within 400m, so this could easily be dealt with as part of the allocation and consenting process, in which case CFS222 would also score
4.
Figure 4 presents the revised scoring for sites CFS222 and CFS239 under Bloor’s control on land east of Wickford which are to form the main area for Green Belt land release presented in section 4.
The land clearly outperforms other locations with respect to Green Belt, landscape, accessibility,
ecology and heritage.

4. Strategic land allocation - concept masterplan,
potential & opportunities
As summarised in section 2 and justified in section 3, land east of Wickford is the best location for a strategic land allocation, and should play an important role under Strategy Options 2, 3 and 4. In Green Belt terms, Wickford’s status akin to a Tier 1 settlement, accessibility to high frequency
public transport, services and facilities – and ability to deliver new community infrastructure – is
entirely consistent with promoting the sustainable patterns of development envisaged by NPPF142.
The A130 is a strong and longer term defensible Green Belt boundary unique to this location, helping limit sprawl and encroachment. Alongside the area’s relationship with the existing urban edge, visual containment and existing urbanising influences it is the best performing location for
Green Belt land release with the least harm to the overall role and function of the Green Belt in Rochford district.
In landscape and heritage terms this area would also result in the least harm when compared with other strategic options. It provides the opportunity for the Council to deliver growth in a location which minimises impacts on existing communities and environmental assets.
Appendix A provides a draft concept masterplan, with Appendix B providing a context plan and proposed revision to the Green Belt boundary in this location.
The draft concept masterplan is based on the following key features and benefits.
⚫ Around 1,500 homes, a mix of market and affordable in response to local needs, on a net residential area of around 40ha.
⚫ 2ha of land for a new 2FE primary school, supporting the Spatial Options opportunity to deliver growth at a scale which provides and sustains new infrastructure.
⚫ A new local centre, located next to the new school site, providing convenience retail
and other community uses.
⚫ A robust, long-term and defensible Green Belt boundary, capable of enduring beyond the plan period and supporting the sustainable patterns of development envisaged by NPPF142(f) Green Belt policy. The A130 and railway line provides a clear boundary using an existing physical feature that is readily recognisable and likely to be permanent, entirely consistent with NPPF132(f). Appendix B sets out the proposed Green Belt boundary revision.
⚫ New and enhanced playing pitches as a ‘hub’ for sports and recreation. The Council’s Playing Pitch Assessment and Action Plan identifies the opportunity to provide greater security of tenure for sports provision in this location – including at The Warren (CFS226) which is land under Bloor’s control. Further pitches could be provided west of the Warren/A130 or land to the east which is also within Bloor’s control. This would utilise existing bridleways all of which would link sports provision with the new homes, across the existing Pegasus crossing on the A129, with access off the A129.

Alongside the bridleways and existing crossing, the scheme would promote the use of public transport through the ability to route a bus into the site to secure a 400m walkable catchment and could provide ped/cycle links to the west through to Wickford.
⚫ Visual containment can be maximised by retaining key landscape features and enhancing structural planting alongside the site’s northern and eastern boundaries, complemented by the provision of sustainable drainage and wildlife habitats to deliver net biodiversity gain all on-site. 50% of the site would comprise green uses.
⚫ Access would be via a new roundabout on the A129, providing a tree-lined avenue
into the neighbourhood, with a potential secondary access located to the east (refer to
the masterplan in Appendix A for details).

5. Response to specific questions
Q6. Which of the identified strategy options do you consider should be taken forward in the Plan?
For the reasons explained in section 2, the cross-boundary opportunity east of Wickford has such
significant and unique credentials in sustainability, Green Belt and deliverability terms that it has a
role to play in delivering all Strategy Options 2, 3 and 4.
Q12. Do you agree we should require new development to achieve energy efficiency standards higher than building regulations? What level should these be set at?
Standards for new developments relating to both energy supply and energy efficiency standards should be left to national building regulations (e.g. linked to the Future Homes Standard or similar
initiatives in the future).
Q34. With reference to your preferred Strategy Option, are there opportunities for growth to help deliver new strategic green and blue infrastructure?
Under Strategy Options 2, 3 or 4, a strategic land allocation east of Wickford could clearly support
the opportunity for new green infrastructure, including a new hub for sports provision in this
location (improving both the quality and quantity of sports pitches), improvements to GI
connectivity (e.g. upgrading existing bridleways), biodiversity net gains and further strategic
landscaping, particularly associated with the establishment of a robust and defensible Green Belt
boundary to the east of Wickford / west of the A130. This package of measures would also support
the environmental quality and accessibility of remaining Green Belt land, as set out in NPPF142.
Q36. With reference to your preferred Strategy Option, are there opportunities for growth to
deliver new or improved community infrastructure?
Under Strategy Options 2, 3 or 4, a strategic land allocation east of Wickford can deliver growth at
a scale – 1,500 homes plus employment - which provides and sustains new community facilities,
including land for a 2FE primary school, new local centre (which provides convenience retail and
other community provision), extensive green infrastructure as well as new and enhanced sports
provision. Further details are provided in sections 3 and 4 of these representations.
Q41. With reference to your preferred Strategy Option, are there opportunities for growth to help
deliver improvements to open space or sport facility accessibility or provision?
Bringing forward a strategic land allocation east of Wickford – under Strategy Options 2, 3 or 4 –
would support improvements to open space and sports provision. There are opportunities to deliver additional pitches as well as greater security of tenure, for example, on retained Green Belt
land centred on sites CFS223 and CFS226, all on land which Bloor Homes controls and would tie in
with a new strategic land allocation. The opportunity to provide greater security of tenure at The
Warren in particular (CFS223) is identified in the Playing Pitch Assessment and Action Plan. Further
details are provided in sections 3 and 4 of these representations, with the opportunity to provided
new pitches identified on the concept masterplan presented in Appendix A (6-7ha of
new/enhanced pitch provision complemented by extensive green infrastructure and biodiversity
net gains).
Q43. With reference to the options listed in this section, or your own options, how do you feel we
can best address heritage issues through the plan?
The potential for impacts on the significance of heritage assets and their setting is a key constraint
to consider through plan-making and subsequent decision-taking on planning applications. The
Council should look therefore towards options with no/limited heritage constraints, as is the case
for land east of Wickford, recognised in both the Site Appraisal Paper and IIA.
Q51. With reference to the options above, or your own options, how do you feel we can best address our transport and connectivity needs through the plan?
Growth should be directed to the most sustainable locations already well-served by high frequency
public transport, services and facilities, and where there is the opportunity to deliver a scale of development to sustain new services and facilities to deliver truly walkable neighbourhoods.
Promoting sustainable patterns of development is central to the review and release of Green Belt land and where land east of Wickford performs particularly well. Wickford is equivalent to a Tier 1
settlement, has rail access into London Liverpool Street, with the opportunity that Bloor has identified just a 15-minute bus/cycle ride to the station and lying on a high frequency public transport corridor (recognised in the Connecting Communities Topic Paper). Land east of Wickford
is already identified as having a positive contribution to sustainable transport in the IIA. Further detail on transport and sustainability for the cross-boundary opportunity east of Wickford is provided in sections 2, 3 and 4 of these representations.

Having reviewed the Strategy Options presented, Option 3b appears less suitable in transport terms for the following reasons.
⚫ A review of the potential development sites outlined in Figure 17 associated with Option 3b of the Spatial Strategy Options shows there is a lack of suitable infrastructure to support a significant level of housing growth in this region when compared with other strategic options (e.g. land east of Wickford). Figure 2 of the Complete Communities Topic Paper shows that this area is also less well-served by public transport – highlighting non-frequent bus services and services less than 4 per hour when compared with the high frequency public transport provided on land east of Wickford (tested under Option 3a).
⚫ The land identified for Option 3b within the Spatial Strategy Options is sandwiched between the River Roach to the north, Potton and Foulness Islands to the east, the existing settlement of Southend-on-Sea, and the River Thames to the south and London Southend Airport to the west.
⚫ The only strategic route to and from this area is via the A127 which provides a route
west towards the A130 (north / south route) and the M25. All vehicle redistribution and growth associated with a new, large residential settlement in this area would therefore be required to utilise the A127 as the main route in and out of the area. This route also serves as the main route for London Southend Airport which is due to continue to expand.
The other option for movement into and out from the area is less strategic and comprises the A13 London Road though this would require traffic to travel through
the centre of Southend-on-Sea.
⚫ If a strategic scale of development is proposed then significant new transport
infrastructure may be required, whereby the location of Option 3b presents limitations. For example, the proximity of London Southend Airport to the A127 to the south, and River Roach to the north mean there is very little scope to enhance a connection east from lands north of the town centre.

Q63a. Do you agree with our vision for Rawreth? Is there anything you feel is missing? [Please state
reasoning]
Land east of Wickford sits within Rawreth parish but is fundamentally related to and links to
Wickford/Shotgate, lying east of the A130. Engagement with the parish council will be central to
our approach, including how the wider transport, green infrastructure, sports pitches, school and
local centre to benefit existing residents in this area.
Q63b. With reference to Figure 51 and your preferred Strategy Option, do you think any of the
promoted sites should be made available for any of the following uses? How could that improve
the completeness of Rawreth?
Linked with the response to Q63a, the cross-boundary opportunity east of Wickford should be
recognised and allocated as part of the new local plan under whichever strategy option is taken
forward. The opportunities associated with this land allocation are presented in sections 2, 3 and 4
of these representations, supported by the concept masterplan provided in Appendix A.
Essentially, it would comprise a new walkable neighbourhood of around 1,500 homes, employment
plus 2FE primary school and local centre, through removing sites CFS222 and CFS239 from the
Green Belt. A new defensible Green Belt boundary would be established to the west of the A130
and north of the railway line, as shown on the plan enclosed at Appendix B.
Retained Green Belt land under Bloor Homes control – comprising CFS238, CFS223, CFS226, CFS227 and CFS230 – could deliver compensatory improvements to the environmental quality and
accessibility of remaining Green Belt land, including new and improved sports pitches (e.g. CFS222 and CFS226/The Warren), biodiversity net gain, improved walking/cycle links and strategic landscaping.