Allocation site 33 is a grassed area located within very close proximity to the new railway station and London Southend Airport. The site is bounded to the west and north by residential dwellings of Rochford and to the east by agricultural fields and to the south by playing pitches. This site is reasonably well related to Rochford centre and services. The site can deliver 126 dwellings. It is very well located and absolute madness not to be considered just as it is not situated within a proposed strategic location for housing in the emerging Core Strategy. The other rejection statement 'that there is a need to avoid the coalescence of Rochford / Ashingdon with Southend' is absolute nonsense as development in this site would not create any possible coalescence. I seriously question the validity of the core strategy strategic locations surely you need to assess the developments on their full merits and not just dismiss them because it isn't where you first thought of putting houses!!