Promote Brook road, do not build a new park and think about your existing opportunities
None of the existing parks have been allocated for development other than to residential. the existing estates are currently incorrectly designed with the loss of manufacturing within the UK, and the requirement is to encourage offices etc.
Surely Sustainability leads us into reusing, redeploying and refurbishing existing assets. Especially when the road and service infrastructure already exists.
Properties have been lying empty for years and are available. A Park with excellent communications ( on the A127 Southend Arterial Road) providing ideal logistics access.
Whilst very importantly the ability to promote the Rayleigh & Rochford District from the passing Southend / London bound traffic,
it seems logical to focus development here and not a new park.
Unlike Brook Road many of the existing parks are ill located, so to upgrade an existing one most ideally located in terms of its' strategic location and easy access makes the most sense.
From an employment perspective this Park also is linked to Rayleigh Town, and has excellent services by bus and train.
Constructive business support can readily help to change the format of this park, and increase its employment p/sqm to assist with the level of required employment to be generated in line with the strategic plan.
With assistance from economic development this can be more economically resolved than the development of another park and would hold less impact to the environment whilst will proving quicker to achieve.
The idea of creating another park is questionable when there are vast areas of the existing industrial parks in the district, with properties available and empty, that have been for some years , prior to this current economic climate.

With excellent communications and transport access and the ability to promote the Rayleigh & Rochford from the passing Southend / London bound traffic, it seems logical to look to Sustainability at every level.