Having recently moved to Rochford, I am very impressed with the old buildings in the town however i feel that these are neglected and it's potential has not been recognised. The olde worlde tea house and sweet shop are real features and more quaint shops, cafes and eateries would enhance the area. I fully believe pedestrianising the town square would be fundamental to creating 'one' town centre. At the moment it is fragmented by the one way system and the four main streets (N, E, S, W). A town square would attract many events that in turn would attract tourists.