There is no evidence that this plan will attract the levels of economic growth anticipated by the councils. It is a huge gamble at a time of widespread recession. Complete madness. The costs will escalate on a project this size and no attempt has been made to show where this shortfall in costs will come from. I have always considered Hall Road to be the jewel in Rochford's crown an aspirational road which gives the town class. The JAAP encompasses some of the houses here and a church. Are these to be compulsorily purchased? If not then why are they within the JAAP area? The community will be destroyed by this over development and the proposed traffic infrastructure will be wholly inadequate. The councils would be better employed shoring up the existing infrastructure if it wants to encourage new businesses!