Further to my letter of the 1st July, I have now had an opportunity of discussing with my clients, Ipeco Holdings Limited, the Issues & Options report prepared by Southend-on-Sea Borough Council and Rochford District Council in connection with the Joint Area Action Plan (JAAP), and as one of the largest employers within the area under consideration I have been asked to make the following representations on their behalf.

By way of background information, Ipeco is a family owned private limited company established 47 years ago and is firmly positioned in the aero space/defence industry as designers and manufacturers of innovative products. The company employ 600 people, 500 of which are located in Southend, 50% live within the Borough and a further 30% live within Rochford and Castle Point. The company has been the sole supplier to Boeing of Flight deck seating for the last 20 years and have now been awarded a contract for the new 787 aircraft through to 2021. Apart from providing other aircraft manufacturers with a similar product, they also provide cabin attendant and executive passenger seating together with galley equipment and bespoke internal refurbishment for private executive aircraft. Other trading companies with the Group produce machine components, composites and defence electronics. The core business operates from five buildings in Aviation Way comprising over 200,000 sq ft of manufacturing space with an additional site in Shoeburyness plus two elsewhere in the UK and two sites in the USA, 75% of sales are exports.

The present core business operates from the five individual buildings in Aviation Way that have been acquired piecemeal over the years, some of which are now aging and the split locations inevitably increases production costs. Therefore the creation of further employment related land within immediate proximity to Ipeco's existing operation provides the company with an opportunity to consider regeneration close to their present location, and within this context Ipeco has increased its workforce since 2006 and developed their own employment base with an in-house training centre accommodating over 30 apprentices on a four year scheme.

With regard to the Issues & Options report, the company feels there is very little merit in pursuing Scenario 1, Low Growth as this appears unlikely to provide any benefits to those businesses already existing within Aviation Way, apart from creation of a limited amount of additional light industrial floor space and the correspondingly small increase in employment. This scenario basically fails to meet the policy aspirations set out for the JAAP in terms of regeneration and potential growth in employment.

Scenario 2(a), Medium Growth does introduce a new business park facility with the provision of improved access from Cherry Orchard Way and a small residential development on the former brickworks, but this proposal is limited in its objectives and provides little enhancement over and above the low growth scenario and is unlikely to fulfil the longer term requirements.

Scenario 2(b), Medium Growth envisages London Southend Airport becoming a driver of the sub regional economy by increasing passenger capacity together with relocation of the terminal buildings and, more importantly, a direct railway connection to London. However, the employment related land outside the Airport perimeter is no greater than Scenario 2(a) and therefore any encouragement of new business would be limited. This appears inconsistent with Southend Airport providing the catalyst for the wider development of the area within the JAAP.

Scenario 3, High Growth, provides the opportunity of improving the existing business area which is dated and of mixed use together with the potential of significantly increasing employment levels on the back of the proposals for upgrading the Airport, and would appear to be more consistent with the policy under the Regional Spatial Strategy (East of England). Scenario 3 would also provide an opportunity of meeting future targets for Rochford and Southend so far as employment is concerned, in addition to which it will sustain the existing employment base. In the opinion of our clients a comprehensive scheme envisaged by Scenario 3 provides a basis to achieve the objectives set out in the JAAP apart from which the land is located on the north west side of the town with immediate access to the A127 Southend Arterial Road. This is likely to prove far more attractive to potential businesses than the existing industrial/business areas east of the town where the infrastructure is inadequate.

We have briefly referred to the Draft Sustainability Appraisal in support of the options referred to under the Joint Area Action Plan which we understand forms part of the planning process, but we have no specific comments or observations in response at this point in time other than to say the positive outcome of economic growth under Scenario 3 appears to outweigh the negative considerations which are primarily environmental, a number of which can be addressed by careful planning of future development of the land within the JAAP.

We understand further consultation will take place once a draft plan has been published prior to the submission of the JAAP to the Secretary of State, who will then initiate a Public Inquiry to be held in front of a Planning Inspector.

In the meantime if we can be of any further assistance in connection with these representations submitted on behalf of Ipeco Holdings Limited, then we shall be pleased to hear from you accordingly.