The Core Strategy identifies that Rochford has a small but productive and enterprising economy albeit with an employment market of basic and intermediate skills, rather than high skills. A significant proportion of the Rochford workforce commute of the district however the location of Southend Airport has the potential to be a focus and catalyst for economic growth. EEDA support policy ED1 which seeks to diversify and modernise the economy through the growth of exisitn new business providing high value employment.

By addressing these key elements of the Regional Economic Strategy, the Core Strategy will provide the context needed to maintain the prosperity of the East of England, enhancing regional competitiveness and giving support to business growth. The Council's apsiration for and Eco Enterprise Centre as a focul point for business in the form of an enterprise or incubation hub would increase the offer for start up businesses within the district. Its aim to be an exemplar in sustainable construction and act as flagship building further enhances this offer both in terms of high specification office space and the benefits relating to this in terms of low energy costs. It should further encourage the inward investment of businesses whilst aiding in the creation of higher value jobs.