Advertising and Signage

Response to Rochford District Council's New Local Plan Issues and Options Document
8P1.3 How do we plan for the and facilite the delivery of our need for new homes over the 20 years within the District?

6.48 The most redistrict option would be a new option of a settlement in the west of the district in the Battlesbridge/Rawreth area, thus allowing easier access to London, Chelmsford, Basildon Southend and Thurrock, because of the supherb highway network. Ifrastructure would be provided as the village was build thus reducting the pressure on existing villages. Garden villages are supported by the government therefore Option E would be the best option, although option C is supported by many resdients the effect is to urbanise existing villages.

Table six implied size of housing required 2014-2017
6.59 A need for smaller properties in particular bungalows has been identified, therefore, option a combination of E and F should be considered to ensure an mixed community. Any increase in density on new sites although allowing for less land to be developed would reduce the enjoyment for existing residents.

Highway Infrastructure
SP31 What is the realistic options P83 option B should be supported. Prioritise local highways and junctions between Rayleigh, Hockley and Rochford (B1013) and support direct funds to improve local highway network. I would not support option C, this option would ecourage use of the route through winding roads that are unsuitable for further traffic movements.

P105 Education and skills
SPH.3 How do we facilitate the delivery of education skills development for the next 20 years. Would support the combination Option A&B. It is essential that land allocated for schools must not be allowed to be used for other puposes once it been set aside.

Page 109 Early years and childcare provision
9.36 What are the realistic options Page 114 would support option B.

Page 162 Advertizing and signage
DP13 How do we manage signage across the district?
11.72 What are the realistic options?
Liked A but feel it be strengthened over the last few year there has been increase on advertising boards on side of building grass verges with no reference to adjacent business and A board blocking pavements to the determent of people with poor vision disabled persons bugies and mobility scooters.

Most of the local plan first phase has been provided in the Hawkwell/Rochford parishes and this along with post 2021 phase between Oxford Road and The Drive Rochford with a further 500+ houses will provide 2000 house in the Ashingdon Road Rectory Road Hall Road area causing even greater pressure of these roads which already apparent. The main problem is lack of infrastructure.

Page 76 SP2.2 Villages and Local Neighhood Centres
What are realistic options?
I would support Option A retaining the existing core strategy policy. It is important to retain facilities and not all as shops to be turned into housing and other not retail uses. Without these facilities villages will die and lack community intergration and cohesion.

Page 67 6117 Would support D Core Strategy T2 seek to improve roads providing surface excess to London Southend Airport.

Table 10 requirement for economic land in Rochford District.
Land provided for industrial or office use should be kept as such and not allowed to be used for retail or leisure such as purdys and eldenway estates this just means we have to supply more employment land in the future.